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Resume

Experience

2024-2026

Senior Writer

Epsilon

Chicago, IL

  • Developed compelling brand copy for B2B campaigns for web, paid ads, email, video scripts, social posts, display ads, print collateral and events.

  • Collaborated with cross-functional teams to conceptualize, improve and deliver strategic creative solutions industry events like ShopTalk, POSSIBLE, Restaurant Leadership Conference, and Epsilon client summits, with one client summit contributing to a $17M contract.

  • Developed  a copywriter intake system for more efficient copy requests in Workfront.

  • Crafted LinkedIn paid ad copy that exceeded the social media team's benchmark click-thru-rate goals.

  • Partnered with a senior advisor on my team to develop an AI playbook to be leading voice in the company's Everyday AI initiative.

2022-2024

Senior Writer

Hickory Farms

Chicago, IL

  • Wrote end-to-end marketing campaigns for two brands, including B2C and B2B emails, web banners, blogs, social media posts, catalogs, and e-newsletters.

  • Generated SEO-optimized web copy, blogs, and product descriptions that helped move over 50 targeted keywords to top 10 Google ranking positions.

  • Launched a new Cupcake Club subscription campaign that generated $30,600 in revenue in three months.

  • Started a new B2B e-newsletter, The Feed.

  • Created a writers’ style guide to improve copy consistency.

  • Wrote content to support partnerships with No Kid Hungry and the Ellie Fund.

2012-2015

Editor

Pampered Chef

Addison, IL

  • Coordinated a team of three writers to produce the company's business magazine for a +60,000 consultant sales force.

  • Transitioned editorial production from a print to a digital format, saving the company $232,000 annually.

  • Lead the redesign of seasonal product guides to improve usability.

2010-2012

Staff Writer

Pampered Chef

Addison, IL

  • Wrote and edited emails, webpages, scripts, and weekly e-newsletters to educate and motivate the consultant sales force.

  • Streamlined the approval process of weekly e-newsletters, saving two days of review time.

  • Developed a digital style guide for the company's rebrand.

  • Collaborated as a web content migration core team member for six months and developed the new tone and voice for the sales force portal.

2008-2010

Associate Editor

Music Inc. Magazine

Elmhurst, IL

  • ​Coordinated and edited for a team of contributors to meet production standards and deadlines.

  • Increased traffic to the magazine's website by writing and building a monthly e-newsletter using Constant Contact.

Education

2002- 2006

Clarke College

Bachelor fo Arts

Dubuque, IA

Graduated Summa Cum Laude with a major in English Literature

Professional Skills

Communication & Teamwork

SEO Marketing

Adobe Workfront 

Problem-Solving & Creativity

Adobe Software Suite

WordPress

Adaptablility

Digital Asset Management

JIRA

Awards

2018 winner and nominated twice in five years for the Quasar Award, the premier peer-nominated award at Pampered Chef for outstanding contributions and results.

Bronze Award - Feature Article Design, American Society of Business Publications Editors

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